Question 1

How often should a newborn feed?

Accepted Answer

Newborns typically feed every 2–3 hours, which is around 8–12 times in 24 hours. Breastfed babies may feed more frequently than bottle-fed babies. Follow your baby's hunger cues — rooting, sucking fists, and fussing — rather than a strict schedule in the early weeks.

Question 2

When can a baby start using a play mat?

Accepted Answer

Babies can use a play mat from birth. Tummy time on a play mat is recommended from day one, starting with just 2–3 minutes a few times a day. By 3 months, most babies enjoy 20–30 minutes of tummy time spread throughout the day, which helps build neck and shoulder strength.

Question 3

Are baby carriers safe for newborns?

Accepted Answer

Yes, soft structured carriers and ring slings are safe for newborns when used correctly. Follow the TICKS guidelines: Tight, In view at all times, Close enough to kiss, Keep chin off chest, Supported back. Choose a carrier suitable from birth (or with a newborn insert) and check the weight limit.

Question 4

What is the best swaddle for a newborn?

Accepted Answer

The best swaddle depends on your baby's preference. The Love to Dream Swaddle Up is popular for babies who prefer hands-up, while traditional muslin swaddles suit babies who prefer arms down. Look for breathable, stretchy fabrics and always ensure the swaddle is not too tight around the hips.

Question 5

When should I stop swaddling my baby?

Accepted Answer

You should stop swaddling when your baby starts showing signs of rolling, which typically happens around 2–4 months. Once they can roll, swaddling becomes a safety risk. Transition to a sleeping bag (baby sleep sack) instead, which allows arm movement whilst keeping baby warm.

0-3 months

Product categories

Swaddles & sleeping bags

Baby carriers

Bottles & feeding

Play mats

Nappy bins

Frequently asked questions

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